Company anniversary ceremony
A manufacturing company's 20th anniversary, built around a brand-journey exhibition and an evening performance programme for 800 staff.
A 20th anniversary is a major milestone for a manufacturing company. The client wanted 800 staff to do more than attend a ceremony — they wanted them to feel the two decades their own company had come through.
- Service group: Full-service events
- Location: Convention centre, Da Nang
Concept & storyline
“Walking through twenty years”
The whole event was staged as a journey, quite literally. Guests walked through an exhibition recreating each phase of the company — artefacts, archive material, the sound of machinery from the first workshop — and only then entered the auditorium, where the evening programme carried that story on through video, live performance and a tribute to the longest-serving staff.
Running order on the night
- 16:30
Exhibition opens — guests walk the four phases of the 20 years, with a guided commentary
- 18:00
Banquet opens — milestone video, then the leadership address
- 18:40
Evening programme — performances built from the company's own story
- 19:50
Tribute — long-serving staff honoured, generation by generation
- 20:30
Finale — whole-company photograph against the open stage
Staging & scope of work
- Research through the company archives and editing of the exhibition content
- Design and build of the brand-journey exhibition
- Stage, sound, lighting and LED screen for the main auditorium
- Script for the evening programme, the milestone video and the staff tribute
- Programme coordination for 800 internal guests
Results
- The exhibition was where guests lingered longest before the banquet — exactly the emotional build the programme needed
- The company retained the whole exhibition build to keep on display at its factory
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